We take a holistic approach to digital marketing, meaning we look at your entire digital footprint and see where the gaps exist, helping you determine what services you actually need to focus on, as opposed to what might seem like the right thing to do.
While you’re waiting for your campaigns to be set up, we put together a full website audit, giving you actionable items to work on up front in terms of improving your marketing and website.
While we offer more options to round out our holistic approach, Facebook ads, Paid Search (Google AdWords), and Local SEO are our core services.
Facebook & Instagram Ads
Facebook Advertising is not only the “hot” shiny marketing strategy of the moment, it’s one of the most effective areas of digital marketing right now.
With Facebook and Instagram ads you can target based on a variety of interests and audiences, allowing you to create very detailed ads for specific audiences, instead of putting out your campaign on a platform and hoping it reaches the right people.
Here are a few examples of people you can target:
- Your email list
- Your current or past customers
- Those interested in your competitors
- People of a certain income or net worth
- People who are similar to your current or past customers, based on their likes, online activity, demographics, and more.
Paid Search & SEM (Google & Bing)
Paid search, commonly known as PPC, pay-per-click, search engine marketing, SEM – among others – helps you stand out and rise to the top of a search engine on a site like Google, Bing, or Yahoo.
Search Engine Marketing is a great way to get your offer in front of people who are looking for your service or product – making them a more qualified lead than say, a newspaper, radio, or even a Spotify ad. Other media has its place, but search engine marketing is really great because visitors are qualifying themselves.
Have you ever Googled your business and found out that you rank nowhere on the first page AND can’t find yourself in the “map pack”?
For a brick and mortar business, or one that serves clients locally, Local SEO is a critical component of getting found by clients in the area.