How to Add Google Analytics to Podia [Updated for 2020]

Written by: Chenell Basilio
How to add Google Analytics to Podia

Podia is a great platform to sell your courses, but if you’re not using Google Analytics to track website visitors you are missing out. Adding your tracking code allows you to see what people are doing on the site, who purchased and where they came from, etc.

But how do you add the Google Analytics code to your Podia website?

It’s pretty simple, but first, you’ll need your Google Analytics ID. If you have that already, you can skip to the next section.

Find Your Google Analytics ID

1. Log into Google Analytics (

2. In the bottom left-hand corner, click “Admin

google analytics admin menu

3. Under the “Property Settings” option in the middle of the menu, click on “Tracking Info”. 

You can also see the ID number where I grayed it out in the menu name, but it’s easier to copy from the next screen.

google analytics tracking id in menu

4. Click “Tracking Code”

5. On the next screen, your Tracking ID will be at the top – it starts with “UA-“

google analytics tracking id

Copy that ID and continue onto the next step.

Adding Your Google Analytics ID to Podia

1. From the Podia account dashboard, click your name, or the name of your store in the top right hand corner.

2. From the drop-down menu, choose “Site Settings”

podia site settings menu

3. Then click on “Analytics” from the menu under Site Settings

podia analytics install pixel

4. On this next screen, you’ll want to enter your Google Analytics Tracking ID, which you can get from the instructions above.

add google analytics to podia

5. Click the purple “Save Changes” button at the bottom of the page.

6. You can check to make sure your Google Analytics tag is installed and working, you can use the Google Tag Assistant

  • After you install the Chrome extension, visit your website and then click on the blue tag with the smiley face.
  • Click Enable
  • Reload your website and you should see a number replace that smiley face. If you click on the icon then, you should see your tracking ID and what tag is firing.
facebook pixel helper extension

You can also head back to Google Analytics and check if you start seeing traffic come through from there.

If you haven’t added your Facebook Pixel yet, you can essentially use directions above to do so.

I did write another more in-depth post on adding the Facebook Pixel to Podia, and how to use custom conversions to track sales in Facebook too.

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