AdWords ValueTrack Parameters
AdWords ValueTrack parameters are essentially an upgraded version of your typical UTM codes. They dynamically insert values into the URLs and allow you to track more pieces of your campaign. As opposed to just a campaign, source, and term, you can track the ad the visitor clicked on or the exact device they’re using.
But when setting up a parameter template for an entire campaign, you don’t want to create separate UTM codes for each thing. This is where Google can really help.
These codes can be added to the ValueTrack template by attaching them to a dynamic landing page code as such: