If you’re selling products and courses on Podia and you’re running Facebook ads, you’re going to want to track website visitors with a Facebook pixel. Not only can this help you retarget to people who didn’t buy, but you can track sales, opt-ins, and more.
But how do you add this magical piece of code to your Podia website?
It’s pretty simple, but first, you’ll need your Facebook Pixel ID. If you have that already, you can skip to the next section.
Find Your Facebook Pixel ID
Here is a more in-depth tutorial on how to find your Facebook pixel ID and create a pixel if you don’t have one yet.
1. Log into the Facebook Ads Manager (facebook.com/advertising)
2. Click on the “9 dots” on the left-hand side of the screen to open the Menu
3. Choose the “Events Manager” option in the middle of the menu
4. If you already have a Facebook Pixel, you’ll see it in the column on the left and that gray number is your Pixel ID.
–> If you don’t have anything in that column, continue following these steps
Adding Your Facebook Pixel to Podia
1. From the Podia account dashboard, click your name, or the name of your store in the top right-hand corner.
2. From the drop-down menu, choose “Site Settings”
3. Then click on “Analytics” from the menu under Site Settings
4. On this next screen, you’ll want to enter your Facebook Pixel ID, which you can get from the instructions above.
5. Click the purple “Save Changes” button at the bottom of the page.
6. You can check to make sure your Facebook Pixel is installed and working, you can use the Facebook Pixel Helper Chrome extension.
- After you install the Chrome extension, visit your website and you should see the icon turn blue. You can hover over that and see which tags are firing on that page.
Sadly, the conversion tracking feature is only available for the Shaker plan ($79/mo). If you do have that plan you can install this code in the “conversion tracking code” under the Custom Code section.
If you only have the Mover Plan ($39/mo), you can get around this by using custom conversions (see below).
Using Facebook Custom Conversions With Podia
You can use custom conversions on the Facebook ads manager side and avoid needing this code (and save yourself $40/mo).
Although, it’s not a perfect system, it’s better than no tracking at all!
How This Works
When your customer purchases a product or course from you, they register their email, make a payment, and then get sent to a “thank you page”.
Each thank you page in Podia uses a similar URL structure. For example, I created a test course in Podia and it’s URL is:
When someone signs up, the thank you page they get sent to is:
Each course in Podia uses this same structure, which is GREAT for us since we’re setting up a custom conversion that tracks when people go to a specific URL.
You’re going to need to find the URL for your course or product. You probably already know what it is, but if not, navigate to the Products page, and click the 3 dots by the course you want to track. Click “view as visitor” and you’ll see what the URL is.
Note: the course or product must be published already
Once you’ve installed the Facebook Pixel on Podia and have your course URL, head back to the Facebook Ads Manager.
1. Navigate to “Custom Conversions” in the left hand side menu (it’s a star within a circle)
2. Click the blue “Create Custom Conversion” button
3. You’re going to get a box that looks like this asking for information about the conversion you want to create.
4. We’re going to name our Custom Conversion something unique that we’ll remember. “ABC Course Sale” or “ABC Course Conversion” works well.
5. Make sure the correct pixel is selected in the Data Source box.
6. Under “Rules” you’re going to choose “URL” “contains” and then type in /thanks/ABC-course (where ABC course is that piece of the URL for your course you found earlier)
7. Click Create and you’ll be able to save your custom conversion.
Now you can use this in your Facebook ad campaigns as the conversion you want to optimize for. You can also create lookalike audiences off the back of that group of people once you have more than 150 or so signups.
Things to keep in mind:
1. Your URLs need to be unique – if you use the URL option and just put the “thanks” in there without the rest of the URL, you’re going to track every sale. Now, this might work for your setup, but if you have multiple courses, I bet you’re going to want to see which ones actually sold.
2. This tracking method isn’t perfect – if someone bookmarks the thank you page, they could go back to it multiple times which could show more than one conversion for that sale. This is unlikely, but I have to bring it up so you know. If you’re not going to upgrade to the more expensive Podia plan, then this is a good workaround. But if you were considering it based on other features they have, then maybe it’s a good idea to do so.