Feature Friday is our effort to spotlight people in the personal finance community who are doing great things and helping improve the lives of others. We want to help them spread their message and get their projects in front of more people. If you’d like to nominate someone for Feature Friday, contact us and let … Read more
Feature Friday is our effort to spotlight people in the personal finance community who are doing great things and helping improve the lives of others. We want to help them spread their message and get their projects in front of more people. If you’d like to nominate someone for Feature Friday, contact us and let … Read more
Have you ever gone through an email and found compelling reasons to click through and learn more but….there was no link to click? It can be a very frustrating experience. And that’s exactly what happened with AdEspresso recently.
This past month I started using AdEspresso to help manage multiple clients Facebook Ads campaigns. I’m happy with the service so far because it makes it really easy to test, build new campaigns, and quickly create customized charts to view your data in different ways.
Before I begin, I would like to say that everyone has room for improvement in their marketing campaigns – every single one of us – and I recognize that I am in no way perfect when it comes to digital marketing. These posts were created simply to bring to light some of the ways we can improve our online ad campaigns and make the internet a more usable place. This in no way reflects how well or poorly a business is doing, simply that we are all human. Okay, carry on. 🙂
I was scrolling through Facebook on the train to work this morning and found an example of a Facebook ad that looks great up front – it’s very clean and simple, yet at the same time it’s eye-catching. However, the once the visitor clicks on the ad, they page they are sent to has some opportunity for improvement.
Chris Guillebeau is someone I admire for being able to essentially “travel hack” his way around the world, so I really wanted this to be a great example of a mobile ad campaign. And it is for the most part – but as with many mobile ads, it does have it’s flaws.